Built for Operators Who Need Results
Running a kitchen isn’t easy.
Margins are tight. Labor is expensive.
And when something goes wrong—whether it’s a stockout, equipment issue, or inefficient setup—it costs you money.
That’s where we come in.
We help you:
- Stay stocked so you never miss a sale
- Reduce waste and unnecessary spending
- Move faster with the right tools and setup
- Maintain consistency across every shift
What Makes Superior Different
We Carry What Works — Not Just What Sells
Anyone can offer thousands of products.
We focus on the ones that actually perform in real kitchens:
- Durable under pressure
- Efficient at volume
- Cost-effective over time
This means fewer bad purchases, fewer headaches, and better results.
Our Team Helps You Make Better Decisions
This isn’t a self-service warehouse.
Our team is trained to help you think through your operation:
- What are you running?
- Where are you losing time?
- What’s slowing your team down?
Then we guide you to the right solutions—so you don’t just buy more, you buy smarter.
Cash & Carry Built for Speed
You don’t have time to wait.
Our store is designed for operators who need to move:
- In-stock inventory ready when you need it
- Fast, efficient shopping experience
- Immediate solutions for real-time problems
Get what you need and get back to work—fast.
Designed to Protect Your Bottom Line
Everything we do is centered around helping you make more money and lose less of it. Here’s how we make an impact:
- Prevent Stockouts
Stay ready for every order—no missed revenue. - Reduce Waste
Buy the right products, in the right quantities. - Increase Speed
Tools and supplies that help your team work faster. - Improve Consistency
Better execution leads to better customer experience. - Lower True Cost
Not just cheaper products—smarter purchasing decisions.
More Than Products — Real Solutions
Whether you’re:
- Opening a new concept
- Scaling your kitchen
- Fixing inefficiencies
- Or just trying to run a tighter operation
We’re here to help you solve problems—not just fill a cart.
Everything You Need — In One Place
From prep to service, we’ve built our inventory around what operators use every day:
- Packaging & To-Go Supplies
- Janitorial & Cleaning
- Cooking Equipment
- Smallwares & Prep Tools
- Refrigeration & Heavy Equipment
- Front-of-House & Beverage
The Superior Difference
Other suppliers focus on:
- Lowest price
- Largest selection
- Fastest shipping
We focus on:
- Better decisions
- Better operations
- Better results
Powering Kitchens That Perform
Shop smarter with wholesale pricing, top brands, and expert support—built for professional kitchens.
👉 Visit our showroom, shop online, or connect with our team today.
We’re ready to help you run smarter and more profitably.
📍 4550 S Brust Ave, St. Francis, WI 53235
📞 Call us: 1(800) 960-4300
📧 Email: info@superior-eq.com
🗺️ Find us on Google Maps
Come Visit Us!
4550 S Brust Ave St Francis, WI 53235
Store Hours
MON-FRI: 8:00 A.M. - 5:00 P.M.
SAT: 9:00 A.M. - 3:00 P.M.