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About Us

Superior Equipment is a foodservice equipment & supply company located in Wisconsin. Based close to Milwaukee’s global travel hub, Mitchell International Airport, Superior has a 40-year heritage in Wisconsin as a culinary resource. Superior has been a source of food service equipment, kitchen tools and packaging since 1984, giving the public access to chef-quality products at wholesale prices. A certified woman-and –minority owned business, Superior is proud of the diversity that exists in the customers and communities it serves.  Superior’s alliance with nationally renowned powerhouses, gives us tremendous purchasing power and national reach, along with the company’s aggressive e-commerce sales and programs with its own online store platform.




The Superior Difference 

What truly separates us from our competition is the total customer experience we provide, from responsive service and a user-friendly shopping experience to expert advice and thought leadership. Our unique combination of products and support give customers peace of mind and the ability to focus on what they know best—their business and their mission.



Great Partnerships

 Long lasting partnerships with our customers enables Superior Equipment to provide specialized consultative services rooted in top-quality products and money-saving solutions. Our equipment specialists strive to actualize your creative and strategic goals to further your business success
"We are committed to creating a competitive edge for our customers by delivering the best brand selection, designed to drive guest satisfaction and profitability. Our Superior team, fueled by a shared vision, with a mission to further the success of our customers by offering premium products, tailored services and cutting-edge designs pride ourselves on sourcing hard-to-find product that heightens the dining experience and streamlines high volume kitchen operations."

Sammy Mahmood, Superior Equipment & Supply. CEO



Why Chefs Choose Superior

Superior participates in every aspect of the restaurant supply, hospitality and beverage industries. From designing commercial kitchens to delivering barware supplies, from installing food service equipment to staging the perfect tabletop – with our full spectrum of services and products we bring inspiration to the table. Superior provides profit-driven solutions, personalized services and first-rate products to help achieve an unrivaled guest experience. Built by over 40 years of experience, we offer innovative and cost saving ideas that bring our customer’s culinary vision to life

Our Consultative Services

We are foodservice equipment experts driven to increase your profitability and set your business apart from the competition. For over 40 years, Superior Equipment has offered personalized solutions to our clients which has defined our success within the foodservice and hospitality industries. Our dedicated foodservice consultants build long-lasting partnerships with each client, enabling a collaboration for cutting-edge dining concepts, unique restaurant tabletop presentations and efficient commercial kitchen operations. Our aim and purpose are to offer quality products, present profit-driven ideas and establish advantages that have a direct impact on your market penetration by winning repeat business and solidifying loyal customers. We are able to help foodservice operators actualize their vision and bring peace of mind through honest order specs, reliable product delivery, and access to an online ordering platform, available 24/7.

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