About Us

Superior Equipment is a foodservice equipment & supply company located in Wisconsin. Based close to Milwaukee’s global travel hub, Mitchell International Airport, Superior has a 40-year heritage in Wisconsin as a culinary resource. Superior has been a source of food service equipment, kitchen tools and packaging since 1984, giving the public access to chef-quality products at wholesale prices. A certified woman-and –minority owned business, Superior is proud of the diversity that exists in the customers and communities it serves.  Superior’s alliance with nationally renowned powerhouses, gives us tremendous purchasing power and national reach, along with the company’s aggressive e-commerce sales and programs with its own online store platform.

The Superior Difference 

What truly separates us from our competition is the total customer experience we provide, from responsive service and a user-friendly shopping experience to expert advice and thought leadership. Our unique combination of products and support give customers peace of mind and the ability to focus on what they know best—their business and their mission.

"We are committed to creating a competitive edge for our customers by delivering the best brand selection, designed to drive guest satisfaction and profitability. Our Superior team, fueled by a shared vision, with a mission to further the success of our customers by offering premium products, tailored services and cutting-edge designs pride ourselves on sourcing hard-to-find product that heightens the dining experience and streamlines high volume kitchen operations."

Sammy Mahmood, Superior Equipment & Supply. CEO