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Superior Equipment and Supply takes online privacy and security concerns very seriously.

To enhance your shopping experience, we will need to collect and use some information from you when you use our site. This privacy policy explains how we use and do not use this information and the steps we take to protect it. We encourage you to review this page periodically to be informed of how we are protecting your information. The bottom line, Superior Equipment & Supply Co respects your privacy. Information we collect we collect information that helps us to continually improve your shopping experience at For example, we store your customer information in your account as provided, although we do NOT store your credit card information. We use this information to communicate with you regarding your questions and orders, and to improve our website. If you have provided us with your e-mail address, you have agreed to receive our Superior emails with savings and tips for running your foodservice operation. You may unsubscribe from our promotional e-mails at any time. We also use "cookies" to help improve your personal shopping experience. Cookies do not contain any of your personal information.

Sharing your information we will not sell or provide our customer list or information provided by you to others, except as required by law or to support your order/inquiry with our suppliers, if necessary. For some products we sell, it may be necessary for the manufacturer or wholesale distributor to contact you during the sales, installation, or warranty periods. Information security you can shop with confidence. We use the best security available to protect your online information. See more about our information security.

Information Collection and Use- Superior is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Superior collects information from our users at several different points on our Website. Registration Superior allows customers who use this Website to create an account registration that requires the completion of our registration form. During registration, a user is required to give his or her contact information (such as, but not limited to, name, email address, bill-to and ship-to address.) This information is used to add a personalized experience to this Website and offer our customers ease of use during the ordering process. All information pertaining to our customers is stored in a secure database and not accessible by third parties.

All contact information may be changed at any time via our customer account interface. On occasion, we may contact our users about the services on our site for which they have expressed interest.

Email Promotions If a user wishes to subscribe to our email promotions, we ask for contact information such as your email address. Superior gives all subscribers the authority to add or remove themselves from our mailing list at any time via our home page or by clicking the “Unsubscribe” link in any email promotion.

Surveys and Contests From time to time, our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice as to whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code and age range.)

Contact information will be used to notify the winners and award prizes in the event of an online contest. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Tell a Friend If a user elects to use our referral service for informing a friend about our site, we ask the user for the friend’s name and email address. Superior will automatically send the friend a one-time email inviting them to visit the site. This information is used for the sole purpose of sending this one-time email and is not added to any electronic mailing lists.

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