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Outside Sales Representative

Company Description

Superior provides profit-driven solutions, personalized services and first-rate foodservice equipment and supply products to help achieve an unrivaled guest experience. Built by over 40 years of experience, we offer innovative and cost saving ideas that bring your culinary vision to life. Superior Equipment participates in every aspect of the restaurant supply, hospitality, and beverage industries. From designing commercial kitchens to delivering barware supplies, from installing food service equipment to staging the perfect tabletop - with our full spectrum of services and products - we bring inspiration to the table.

Role Description

At Superior Equipment, our customers come first. As an Outside Sales Representative, you will cultivate relationships, develop new business, and provide innovative solutions to our customers, helping them to achieve their goals and, in return, yours! We invite you to join our sales team where you’ll experience a world where servant leadership and cutting-edge tools and training come together to support your career growth and financial objectives. As an Outside Sales Representative, you’ll be responsible for the overall sales and relationship management efforts for existing and prospective customers within your assigned territory. This includes pursuing new customers, deepening and strengthening existing customer relationships, and sales territory management.


  •  Proven experience in chemical sales, account management, or business development
  •  Strong technical sales skills, with the ability to service machines and equipment
  •  understand and articulate product features and benefits
  •  Excellent negotiation and analytical skills
  •  Proficiency in Salesforce or other CRM software is a plus
  •  Strong market knowledge and the ability to identify new business opportunities
  •  Exceptional communication and interpersonal skills
  •  Customer service-oriented mindset, with a focus on building long-term relationships


  • Develop and maintain relationships with new and existing clients
  • Conduct market research to identify potential customers and their needs
  • Generate leads and follow up on sales opportunities
  • Maintain a well-developed pipeline of business (current customers and prospects)
  • Track and complete all assigned sales CRM metrics (calls, quotes, emails, tasks, meetings) in company CRM, Salesforce, and keep current by updating information daily.
  • Meet and/or exceed set margin targets
  • Proactively reach out to organizations, companies, restaurants, associations that may need Superior services and products.
  • Present and demonstrate products or services to potential clients
  • Negotiate contracts and close sales deals
  • Collaborate with internal teams to ensure customer satisfaction
  •  Provide excellent customer service throughout the sales process


  • Build customer loyalty- take clear course of action to quickly solve problems without making unreasonable commitments.
  • Managing work- prioritize, schedule and stay focused.
  • Initiate action- respond quickly and take action
  • Decision making- gather information- choose action and commit.
  • Follow up- Communicate a time frame, gather information and evaluate
  • Continuous learning- search to learn new skills and challenges you are unfamiliar with.
  • Energy- Maintain stamina and maintain effectiveness.
  • Sales ability and persuasiveness- Question and probe. Establish strategy. Build rapport-Demonstrate capabilities and gain commitment


Monday to Friday 8:00am to 5:00pm


  • Compensation: USD $55K-$75K
  • Our merit-based salary & commission compensation plan offers exceptional growth opportunities. We provide medical & dental insurance, 401K retirement fund, profit sharing, paid holidays, personal days and paid vacation.
  • An Automobile expense reimbursement plan
  • Cell phone reimbursement plan

Benefits Package

At Superior, we care about our associates. We are pleased to offer a comprehensive suite of benefits that are designed to promote and support total well-being for you and your family. Associates working a minimum of 30 hours per week are eligible to enroll in our benefit programs. Coverage begins the first of the month following hire date for those that enroll in:

  • Medical & Prescription Drug
  • Dental
  • Vision
  • 401(k) contributions can start as soon as six months of employment and include a company match.
  • Profit Sharing
  • Associate Discount


  • Submit to pre-employment testing (Drug Screen, Background Check).
  • Must sign Superior Protective Covenants Agreement.


Superior is committed to offering a robust benefits package and exciting work culture that makes it a great place to work! Wont you come join us






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