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Superior Equipment is the premiere destination for specialty foods and products. Since its creation in 1984, Superior has been known for the quality of its gourmet foods, restaurant supplies, housewares, and cookware. A food lover’s paradise with exciting and …innovative products from vendors local to international, Superior offers over 10,000 items sold in-store and online. With a belief in Midwestern hospitality and a passion for the art of entertaining, Superior prides itself upon great tasting and distinct products offered by a knowledgeable and friendly staff ready to help you find exactly what you’re looking for.

Superior Chefs Marketplace takes pride in showcasing a store worthy of hours of exploring, learning, and most of all – tasting. Sign up for one of our guided Tasting Tours to experience the largest specialty food store in the Southeast Wisconsin. Our tour guide will direct you through our specialty departments where a culinary expert will be waiting to discuss and sample out new and exciting products. Whether you’ve been shopping with us since the beginning or it’s your first time, we look forward to show you everything we have to offer. Tours last approximately 45 minutes and are free. We welcome groups

Stock up on savings! From professional cookware to cutlery, hard-to-find gadgets to sleek serving pieces, cookbooks to corkscrews, superior offers name-brand products at wholesale prices. You’ll find everything you need to prepare and serve delicious dishes-from appetizers to desserts- whether you’re cooking for yourself or for a crowd!

The Superior Superstore is a legendary shopping destination unlike any other restaurant supply house in town. Open to the public, it is truly Milwaukee’s home for kitchen tools. To begin your culinary journey you can check out our collection by shopping where the chefs shop! Wholesale Pricing – No membership fees! Visit our retail outlet, located at 4550 S. Brust Ave. in Milwaukee.

  Chefs Marketplace

Shop where the chefs shop! Pick up all the tools you need to cook like a pro at Superior’s Chef’s Marketplace. Shop online or stop in at Superior for a complete selection of equipment, cookware, party supplies and gourmet specialty foods for the home chef. Stop by our retail outlet to see the latest ideas for your kitchen and get expert advice on using new utensils, gadgets, cookware, bake ware and serveware. Enjoy a class presented by the area’s top chefs in Superior’s Culinary Center and learn how to create restaurant-quality food in your own kitchen

We’re looking forward to seeing you!  Our location is just one block north of Layton, across from the airport. Here, you can purchase a wide selection of restaurant quality products and equipment, all at wholesale pricing.

The retail outlet hours are Monday through Friday;

8:00 a.m.-5:00p.m, and 9:00 a.m.-3:00 p.m. on Saturday.


Start earning Superior Rewards today!

Superior Rewards: The more you shop the more you’ll save. Superior’s Customer Rewards program offers discounts on products throughout the store. Stop in, call or visit our online store to start earning your rewards today.


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