eCommerce & SEO Specialist (Shopify Plus Administrator)

Superior Equipment & Supply Co. — Saint Francis, WI 53235 $28 per hour — Full-Time

Schedule: Monday–Friday, 9:00 AM – 5:00 PM | No Weekends | Onsite

Benefits:

  • 401(k) / Retirement Plan
  • Profit Sharing
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Employee Discount
  • Referral Program

Help Grow One of Wisconsin's Leading Foodservice eCommerce Businesses

For more than 40 years, Superior Equipment & Supply Co. has supplied restaurants, schools, hospitals, stadiums, healthcare facilities, and commercial kitchens throughout Wisconsin.

As our online business continues to grow, we're looking for an organized, hands-on eCommerce & Merchandising Specialist to manage our Shopify Plus store, keep our product catalog clean and accurate, and make sure customers can easily find and buy what they need.

This is not a customer service role and it is not a social media marketing position.

We're looking for someone who enjoys working with Shopify, product data, and online merchandising — organizing products, building great-looking pages, and creating a better buying experience. Knowledge of SEO, Google Analytics, or Google Search Console is a plus, but not required.

What You'll Be Responsible For

Shopify Plus Administration (Core)

  • Manage and maintain our Shopify Plus eCommerce store.
  • Add, edit, update, and remove products.
  • Create and maintain collections, categories, and product groupings.
  • Build and update Shopify pages and landing pages.
  • Maintain homepage content, featured products, and promotional displays.
  • Ensure products are properly organized and easy for customers to find.

Product Content & Merchandising (Core)

  • Collect product information from manufacturers and vendors.
  • Source, organize, and upload product images.
  • Upload specification sheets, manuals, and supporting documents.
  • Create attractive product and category pages.
  • Improve product presentation and online merchandising.
  • Assist with website promotions and featured product campaigns.

Product Information & Database Management (Core)

  • Create and maintain item records within CounterPoint.
  • Update product descriptions, specifications, dimensions, and attributes.
  • Review product information for completeness and accuracy.
  • Remove duplicate, obsolete, and discontinued products.
  • Ensure consistency between Shopify and internal systems.
  • Assist with large product uploads and catalog maintenance projects.

SEO (A Plus, Not Required)

  • Familiarity with keyword-rich product titles, meta descriptions, and page optimization is a plus.
  • Experience with Google Analytics or Google Search Console is a plus.

Qualifications

Required

  • Experience working with Shopify.
  • Strong computer and data management skills.
  • Excellent attention to detail.
  • Strong organizational skills; able to manage multiple priorities independently.
  • Excellent written communication skills.
  • Proficiency with Microsoft Excel.

Preferred (Nice to Have)

  • Shopify Plus experience.
  • Experience managing large product catalogs.
  • Product image editing experience.
  • Experience with inventory management, ERP, or CounterPoint systems.
  • Knowledge of SEO, Google Analytics, or Google Search Console.

What Success Looks Like

  • Accurate and organized product database.
  • Professionally maintained Shopify store.
  • More complete and optimized product listings.
  • Improved customer shopping experience.
  • Growth in online engagement and sales.

Why Join Superior Equipment?

Superior Equipment & Supply Co. is a family-owned company that values hard work, accountability, teamwork, and continuous improvement. This role offers a direct hand in building and improving one of the Midwest's leading foodservice eCommerce platforms.

Job Type: Full-Time Pay: $28 per hour Schedule: Monday–Friday, 9:00 AM – 5:00 PM Work Location: In person