Outside Sales Account Manager

Outside Sales Account Manager

Location: Milwaukee & Surrounding Markets
Department: Sales – Equipment & Supplies
Schedule: Full-Time

About the Opportunity

Superior Equipment & Supply Co. is seeking a driven, relationship-focused Outside Sales Account Manager to grow our footprint across restaurants, foodservice operators, institutions, and multi-unit accounts.

If you’re an experienced Sales Professional, Restaurant Manager, Chef, Culinary Manager, or Hospitality leader looking to build a long-term career with a growing, family-owned company—this is your opportunity to thrive.

We are a 40+ year foodservice equipment and supply dealership known for exceptional customer service, deep product knowledge, and an unmatched selection of equipment, smallwares, and supplies. As we expand our Test Kitchen, Distribution, GC Projects, Government Contracting, and Retail divisions, we are seeking top performers ready to build and own a territory.

Why Join Superior’s Sales Team?

  • Competitive compensation package (base + uncapped commissions + bonuses)
  • Monthly and annual incentives for top performers
  • Monthly car allowance
  • Company-issued phone + laptop
  • Robust training across equipment, smallwares, government/GC projects & specialty segments
  • Clear career pathing as we scale multiple sales divisions
  • Support of a family-run organization with national reach
  • Opportunity to work across diverse customer types (restaurants, caterers, schools, healthcare, hospitality, government, correctional facilities, and more)
  • Full benefits package: Health, Dental, Vision, PTO, Paid Holidays, 401(k) with company match &profit sharing

 

 

Position Summary

This is a territory-based outside sales role responsible for building new business, strengthening existing client relationships, and promoting Superior’s broad portfolio of equipment, smallwares, supplies, and solutions.

Your mission is to help customers succeed—from independent restaurants to institutions—while achieving sales and profit targets. You will operate with autonomy, backed by a highly supportive operations, warehouse, and purchasing team.

Some early-morning, evening, or occasional weekend customer needs or events may apply.

Key Responsibilities

Business Development & Territory Growth

  • Prospect, qualify, and close new accounts using a proactive sales approach.
  • Expand revenue within existing accounts and prevent competitive losses.
  • Develop an understanding of each customer’s operation, menu, and growth priorities.
  • Recommend equipment and product solutions tailored to each business.

Customer Relationship Management

  • Build long-term, trust-based relationships with owners, chefs, managers, and procurement teams.
  • Serve as a consultant, providing product expertise, pricing strategies, and operational recommendations.
  • Conduct site visits, product demos, and equipment evaluations (with support from our Test Kitchen).

Market & Product Expertise

  • Stay informed on industry trends, new equipment innovations, and competitor offerings.
  • Communicate value-added insights that strengthen customer loyalty.
  • Train customer teams on equipment use, care, and product knowledge.

Operational & Administrative Duties

  • Manage quotes, bids, pricing, and proposal preparation.
  • Coordinate logistics and fulfillment with the warehouse and delivery teams.
  • Assist with accounts receivable follow-up when needed.
  • Review weekly sales and margin reports to optimize performance.
  • Participate in sales meetings, training sessions, and Superior-hosted events.
  • Support onboarding and mentorship of new team members when requested.

Qualifications

Required

  • Bachelor’s degree OR 3+ years of experience in:
    • Outside sales
    • Restaurant management
    • Culinary/foodservice operations
    • Hospitality leadership
  • Strong communication and relationship-building skills
  • Valid driver’s license with acceptable driving record
  • Personal vehicle and current auto insurance
  • Ability to work independently and manage territory travel

Preferred

  • Foodservice or equipment sales experience
  • Culinary background or restaurant operations knowledge
  • Bilingual (English/Spanish) a strong plus

Professional Skills

  • Strong consultative selling ability
  • Excellent follow-up and customer service instincts
  • Adaptability in a fast-moving, growth-oriented environment
  • Proficiency in MS Office and CRM tools
  • Ability to communicate clearly in written and spoken English

Core Competencies

  • Customer Focus
  • Sales Drive & Persuasiveness
  • Accountability & Follow-Through
  • Territory & Time Management
  • Relationship Building
  • Problem Solving
  • Adaptability and Resilience