My Cart

Close

What Gen Z Consumers Want from Restaurants

Posted on September 05 2019

 

 

 

 

 

They’ve never known a world without instant digital access. They prefer to connect via text rather than in-person. And getting their first mobile phone is a huge life event. But beyond all that, they do have something that businesses should pay attention to…their purchasing power is estimated at $250 billion.

Born in the mid-1990’s through 2015, Generation Z now comprise 26% of the population. They are the most ethnically diverse of all-American generations, they’re passionate about local and global issues, and they love sharing their experiences – including their dining experiences – on social media.

So what do they value when it comes to dining? They demand healthy, good quality food, and they educate themselves on what they’re eating, paying attention to nutrients and calories. Organic is a priority for Gen Z, as are “real” ingredients with a functional benefit: they prefer nut milk over dairy, honey instead of sugar, and cocoa nibs instead of chocolate chips. They seek out new, trendy flavors including New Asian, Indian Spice, and Middle Eastern. And they prefer to customize meals to meet their needs.

Beyond the food itself, GenZers desire a digital experience when dining out, expecting free Wi-Fi and cashier-less payment. They’re also a very visual generation, preferring imagery in communication and in small formats. Businesses will do well to find a way to get their message across using visuals to grab their attention quickly.

Bottom line…Generation Z is savvy, knowledgeable, and they know what they want. Understanding and catering to this new generation of influencers is imperative for business in the near and long term.

Related Posts

Fabulous Fall Menu Ideas for Restaurants
                  The weather is cooling down, the leaves are starting to change color, and holiday décor is making i...
Read More
Holiday Marketing Tips for Bars and Restaurants
              Seasonal décor may keep the air festive and merry, but frenzied holiday shoppers are hungry for more th...
Read More
Game Day Restaurant Promotions
                The big game is right around the corner and with all the hype surrounding football, there is a common...
Read More

0 comments

Leave a comment

Related Posts

Fabulous Fall Menu Ideas for Restaurants
                  The weather is cooling down, the leaves are starting to change color, and holiday décor is making i...
Read More
Holiday Marketing Tips for Bars and Restaurants
              Seasonal décor may keep the air festive and merry, but frenzied holiday shoppers are hungry for more th...
Read More
Game Day Restaurant Promotions
                The big game is right around the corner and with all the hype surrounding football, there is a common...
Read More
<

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00
Shipping
Total

Shipping Address

Shipping Methods