Posted on March 25 2019
Your website is a customer’s first impression of your entire business - make sure it’s perfect! While no book should be judged by its cover, you will have a competitive advantage if you accept this phenomenon and work with it. It’s no secret that more web users are accessing the internet on their mobile devices such as cell phones and tablets. In order to ensure you’re helping your current and potential customers find your business while they’re away from their desks, you need to develop a responsive site. Responsive website design makes it possible for visitors to easily view and navigate a site whether they are viewing it on a desktop, tablet or smart phone.
Often, people look for a place to eat or get coffee while in their cars or walking around. Whether they are hungry or just doing research, a website that is difficult to navigate on a phone or tablet can drive potential customers away. Below are five tips to help you get started in designing a responsive site for your business.
Simplicity: Aim for a simple design. Big, elaborate designs will just increase your page loading time…and we all know how much people like to wait for a page to load.
Avoid PDF Menus: PDFs require a lot of re-sizing and scrolling on smaller screens, not exactly user friendly. Stick to a regular HTML page for your menu.
Use Prominent Navigation: Remember that the majority of people accessing your site on a smartphone or tablet only have their fingers to navigate through your site. Make your navigation buttons large enough for easy use.
Include Google Maps: Integration with Google Maps on your Contact Us or Location page makes it easy for users to find you and receive directions from where they happen to be when they searched for your business.
Keep Content to a Minimum: Short and simple is particularly good for mobile users and small screens. Don’t overload the site with long blocks of texts, on small screens that means your users will be scrolling indefinitely. Besides, who really has the patience to read that 500-word retelling of your restaurant’s history?
Use High-Quality Photography: High-quality photography is the best tool in your digital marketing arsenal. It can say so much about your atmosphere, food, staff, price range, and style. Put a large photo right up front, ideally as the background image of your intro. If you have a cute storefront in a nice area of town, don’t be afraid to show that off. If your restaurant looks best on the inside, use an interior shot. If your space isn’t the best looking but your food is beautiful, lead with that instead. If you have a charming staff and a nice kitchen, feature behind the scenes shots.
Write A Clear Message About Your Food: A clear message is important for search engines but also tells people about your restaurant's mission and food. Different people respond to different types of information. While high-quality images will appeal to most visitors, you shouldn’t neglect readers. Having both visual and textual information will engage both sides of the brain and leave the strongest impression. Clearly state what type of restaurant you are - don’t make your visitors play
Set Up Social Media Profiles: Making sure your business is properly represented on multiple social networks will not only generate sales directly from those channels but also help you organically rank higher on Google search results.
Make sure your Facebook, Yelp, Google+, Foursquare, and Twitter are all branded and showcase the same high-quality content that your website does. Don't post only when you'll be closing otherwise customers have no incentive to follow you and all your recent posts look like you're going out of business.
Don’t forget to link all social sites back to your website!
Consider Hiring A Professional Web Design Agency: Sound like a lot of work? We agree! A professional web design agency can handle all of this, from taking professional photos of your space and food to building an appealing website that wins new patrons and delights regulars. A website is the most vital component of any modern marketing campaign, so making sure it's done right from the beginning is crucial to success.
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