Inside Sales Associate – Cash & Carry Store
About the Role
Superior Equipment & Supply Co. is looking for an energetic, customer-driven Inside Sales Associate to join our growing Cash & Carry showroom team.
This is not a passive retail position — it’s an opportunity for a sales hunter who thrives in-person, loves engaging customers, and takes ownership of growing store sales through proactive communication, relationship-building, and creative selling. You’ll help restaurant owners, caterers, and foodservice professionals find exactly what they need — and discover new products they didn’t know they needed.
You’ll work closely with the marketing, warehouse, and purchasing teams to ensure our customers receive the right products, pricing, and service — every time.
Key Responsibilities
Sales & Customer Engagement
- Greet, assist, and engage every customer walking into the showroom with enthusiasm and product knowledge.
- Identify opportunities to upsell, cross-sell, and recommend complementary items to increase the average sale.
- Proactively call or email regular customers to share promotions, new arrivals, and clearance opportunities.
- Develop a personal following of repeat customers and act as their go-to contact for orders and product advice.
- Assist customers in understanding product specs, applications, and installation basics for kitchen equipment and smallwares.
Business Growth
- Take initiative to drive new foot traffic and in-store business through outreach, referrals, and community relationships.
- Build strong relationships with local restaurant owners, bar managers, caterers, and chefs who shop with us.
- Identify potential business accounts for recurring sales and follow up on quotes to close deals.
- Partner with management to create monthly sales goals and hit/exceed them consistently.
Store Operations & Merchandising
- Maintain well-organized, visually appealing displays that align with company branding.
- Ensure the showroom is clean, stocked, and ready for customers at all times.
- Work with warehouse and purchasing teams to verify inventory, restock products, and resolve any order discrepancies.
- Help prepare signage, price tags, and merchandising materials that promote seasonal or promotional items.
Customer Support & Order Management
- Generate and process quotes, invoices, and payments accurately.
- Coordinate with warehouse and logistics to schedule deliveries or pickups.
- Resolve product or service issues quickly and professionally to ensure long-term customer satisfaction.
- Maintain detailed sales activity in the company CRM system.
Who You Are
- A confident, outgoing communicator who genuinely enjoys people and selling.
- A self-starter who doesn’t wait for sales to come to you — you create them.
- Detail-oriented, organized, and dependable in follow-ups and recordkeeping.
- Passionate about foodservice and helping business owners succeed.
- Goal-oriented and motivated by performance-based incentives.
Qualifications
- 2+ years of inside sales, retail sales, or customer service experience (foodservice or hardware industry preferred).
- Strong communication and relationship-building skills.
- Ability to learn and explain commercial kitchen equipment and supplies.
- Proficiency with Microsoft Office and POS or CRM systems.
- Reliable and able to work Monday–Friday, 8:00 AM to 5:00 PM, with occasional Saturdays if needed.
Compensation & Benefits
- Base Pay 45k + sales incentives (earn more as you sell more).
- Health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off and holidays.
- Employee discounts on all products.
Why Join Superior Equipment & Supply Co.
We’re a trusted, family-owned company serving the Midwest foodservice industry for over 50 years. Our Cash & Carry showroom is a destination for chefs, restaurant owners, and entrepreneurs — and we’re expanding fast. Join a team where your energy, initiative, and passion for sales will be recognized, rewarded, and celebrated.